Content Analysis Through Webmaster Tools
Posted: December 20th, 2007
Search engine optimization was made just a little easier last week with the inception of “Content Analysis” features in Google’s Webmaster Tools. The Content Analysis page can be found under the Diagnostic section, and builds upon the previously available reports of any crawling and indexing issues discovered by the GoogleBot spider.
Content Analysis information consists of very basic search engine optimization tips and suggestions. It will analyze meta title tag lengths, duplicate titles, and even non-informative title tags. Meta descriptions are also looked at in terms of length and duplicate entries. Expanding slightly on the previous crawling / indexing reports, the “non-indexable content” component will find pages with flash files, video files, and images.
At first glance, these suggestions are primarily directed at helping GoogleBot index your website and create SERPs that are more useful to searchers. Although the data provided is very elementary, Content Analysis could be quite beneficial in analyzing large websites with many pages.
Unfortunately, applying wide-scale changes to these sites is a whole other story. Large websites are inherently more inclined to having duplicate tags and duplicate content, but may rank highly anyway. With this being the case, Content Analysis becomes much less effective as an SEO tool.
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