Coming Soon: Yahoo Web Analytics
Posted: October 15th, 2008
If you have stumbled upon our Resources page sometime in the past six months, you might have noticed “IndexTools,” which is listed in the “Analytics / ROI Tools” section. IndexTools is described there as,
Recently acquired by Yahoo (April 2008), IndexTools is a web analytics platform that currently surpasses [Google] Analytics in terms of being integrated with paid advertising campaigns.
Yahoo will soon be launching Yahoo Web Analytics (YWA), thanks in part by its acquisition of IndexTools. While Yahoo Site Explorer is its answer to Google’s Webmaster Tools, they have fallen behind in providing a web analytics tool for the masses. Sure they had IndexTools, but it required webmasters to dish out $400/month to use it, while YWA is free to use just like GA.
So far, Yahoo Web Analytics is only available to people who have sites with Yahoo Custom Solutions, Yahoo Buzz Marketing, etc. Most Yahoo Small Business customers will have the opportunity to test-drive YWA before it becomes open to the general public, and IndexTools users probably already have a general idea of how YWA will turn out.
I haven’t yet had the chance to preview Yahoo Web Analytics (or IndexTools for that matter), and can’t fully compare it to Google Analytics. However, there is one feature of YWA which makes it superior to GA - live tracking. Yahoo Web Analytics is supposed to report data in real-time rather than being updated once every 24 hours as GA does. Most webmasters probably don’t need this feature, but it’s still nice to have.
Tags: tools, web analytics, Yahoo
I also just got special ‘newyear gift’ form...
I can’t wait to see a Yahoo analytics tool such as the one google uses. The more tools webmasters have to enhance their sites, the better.