Posts on search engine optimization (SEO) from the Search Engine Panel blog in Toronto, Canada. Information on Toronto search engine optimization (SEO). Keyword research, link building, website development, and programming code optimization.
Posted: May 2nd, 2008
We have all heard the phrase "content is king," and unique content indeed reigns supreme. However, beyond the mantra of writing highly unique content, exists additional SEO copywriting secrets. Some of these "secrets" are simply SEO guidelines that simply get neglected from being applied to the art of copywriting. Let’s look at some applications of [...]
Posted: April 18th, 2008
There are many benefits for having an in-house (internal) search engine optimization team, and link building is one method of capitalizing on them. You will notice that some of the following factors spill over to other SEO endeavours as well. A caveat I should mention is that the following advantages alone will not enable an [...]
Posted: April 11th, 2008
User-Generated Content
Whether it be the decreasing cost of the Internet, its ease of use, an affinity for expression, sheer vanity, or a combination of them all, the amount of user-generated content (UGC) is rising exponentially. Everyone from your best friend’s mother to your neighbour’s kitten has a MySpace/Facebook/Orkut/Bebo account or user profile somewhere with [...]
Posted: April 2nd, 2008
Backlinks from the coveted educational .EDU top-level domain has long been sought after by SEOs for their theorized link-weight. It’s believed that links from .EDU pages carry more importance and are valued higher by search engines, since the websites of education institutions are supposed to be more authoritative. Whether this postulate is true or [...]
Posted: March 13th, 2008
Every now and again you’ll find yourself in a situation where the naming structure of your pages will change, and even changes in the domain itself. If those changes are occurring to high authority pages, then it’s vital that you properly redirect the old domain/pages such that the new website receives and carries the same [...]
