Search Engine Optimization

Posts on search engine optimization (SEO) from the Search Engine Panel blog in Toronto, Canada. Information on search engine optimization, keyword research, link building, website development, programming code optimization, and web analytics.

New Look for Google Webmaster Tools New Look for Google Webmaster Tools

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Google’s Webmaster Tools is in the process of changing its look. The old main “Dashboard” page now hides behind “Home,” and unread messages from the Message Center are now prominently displayed at the top.
The new “Home” page (click to enlarge):

I’m happy to report that the side navigation is much faster now (optimized AJAX?), so browsing [...]

Category: Search Engine Optimization

Improving the User Experience with Site Analytics Improving the User Experience with Site Analytics

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Having a presence in the online world is quickly becoming common, and everyone from companies to the average Joe is leaving their digital footprint on it. This is exemplified through the many product pages, online albums of family pictures, and candid consumer reviews that exist on the Internet. But just as it is worthwhile to [...]

Category: Search Engine Marketing, Search Engine Optimization

Nofollow vs. No Follow Nofollow vs. No Follow

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When it comes to link building and PageRank (PR), whether a link is nofollowed or not (a.k.a. dofollowed) can be a pivotal issue. Many link builders generally base their link building efforts on the quality of links pointing to them, rather than quantity. This then implicitly lead to the use of PageRank as a measure [...]

Category: Search Engine Optimization

Link Tag Gets Canonical Relationship Attribute Link Tag Gets Canonical Relationship Attribute

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A couple of days ago, the big three GYM search engines (Google, Yahoo, Microsoft Live) announced their united support towards the new relationship attribute “canonical.”
This tag was created to better manage duplicate content that is generated by multiple URLs pointing to the same page - a common situation for large sites that automatically [...]

Category: Search Engine Optimization

“Did You Mean…” No, I Didn’t.

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After two weeks of running the “Did you mean” feature by default on Google, SEOs, webmasters, and searchers alike are finding the “enhanced” option to be irrelevant and even cumbersome.
The “Did you mean” feature was initially implemented with the goal of helping searchers find what they’re really looking for, by suggesting alternate search queries. [...]

Category: Search Engine Optimization