Search Engine Panel

Posts on search engine marketing (SEM) from the Search Engine Panel blog in Toronto, Canada. Information on Toronto search engine marketing (SEM). Paid search placement, social media marketing, pay-per-click advertising campaigns, and impression-based campaigns.

As many of us have come to realize, the seeds of search engine optimization can take months before bearing fruit. Pay-per-click advertising is a much quicker means in acquiring search engine traffic, although it’s usually more expensive as well. In this post we will discuss how to make pay-per-click advertising cheaper and ultimately improve your [...]

The Internet of today is bustling over Web 2.0 words like weblogs, wikis, and widgets. However, it’s important that SEMs (search engine marketers) stay true to a business’ purpose and avoid misapplying the Web 2.0 toolbox.
The Web 2.0 “look” encompasses much more than light colours, cute rounded corners, and huge buttons. The overall design should [...]

Microsoft has presented search marketers and advertisers with an early Christmas present this year, with plans for a more extensive array of tools in adCenter. Some advertisers have been critical of Microsoft’s search engine Live.com, as it only commands about 7.4% of search traffic in the United States, placing it well behind Google and Yahoo, [...]

The first steps have been taken and your company has an online presence in the blink of an eye. But the honeymoon phase can come to an abrupt end just as quickly if you don’t monitor and manage its reputation on the Internet. There are a handful of things that should be keeping track of, [...]

A great way to obtain quick viral traffic is through social news networks, which are also known as social bookmarking sites. Some of the more well-known ones include Digg, StumbleUpon, Reddit, Furl, and Del.icio.us. With the increasing popularity and adoption of these services, it is important to get the most out of them.
Some things to [...]