Search Engine Marketing

Posts on search engine marketing (SEM) from the Search Engine Panel blog in Toronto, Canada. Information on Toronto search engine marketing (SEM). Paid search placement, social media marketing, pay-per-click advertising campaigns, and impression-based campaigns.

Keep The Marketing and IT Teams Apprised

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For those who have been following this blog since its inaugural month, you may remember a post entitled “Incorporating SEO in Website Creation” in November. It reiterates the novelty of search engine optimization and highlights the benefits in considering SEO factors early on in any website design project.
However, the marketing and IT departments need to [...]

Effectively Using Pay Per Click & Banner Adverts

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Pay per click advertising has become a staple in most online advertising strategies over the past few years, with the growing use of search engines for looking up just about anything. All the while, banner advertising has been cast aside and deemed ineffective simply because no one clicks on them anymore. Unfortunately, the purpose of [...]

Three Important Reasons for SEO and SEM

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Internet usage and its ability to quickly and easily spread information has without a doubt been changing the way we shop in general. Let’s look at three reasons why businesses need to really implement a strong search engine optimization and marketing plan.
1. Comparison Shopping
With the onslaught of product information floating around the Internet, it’s important [...]

Excluding Poor Sites From Content Network

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As many of us have come to realize, the seeds of search engine optimization can take months before bearing fruit. Pay-per-click advertising is a much quicker means in acquiring search engine traffic, although it’s usually more expensive as well. In this post we will discuss how to make pay-per-click advertising cheaper and ultimately improve your [...]

Avoiding Web 2.0 Overload

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The Internet of today is bustling over Web 2.0 words like weblogs, wikis, and widgets. However, it’s important that SEMs (search engine marketers) stay true to a business’ purpose and avoid misapplying the Web 2.0 toolbox.
The Web 2.0 “look” encompasses much more than light colours, cute rounded corners, and huge buttons. The overall design should [...]