Posts on search engine marketing (SEM) from the Search Engine Panel blog in Toronto, Canada. Information on Toronto search engine marketing (SEM). Paid search placement, social media marketing, pay-per-click advertising campaigns, and impression-based campaigns.
Posted: April 26th, 2008
It’s been about half a year since Website Optimizer beta was released along with a two-part webinar series that introduced the nuts and bolts of the service. The first webinar was a little shaky from what I remember, and people had issues downloading the right software and getting the sound to work through the phonelines.
Okay. [...]
Posted: April 11th, 2008
User-Generated Content
Whether it be the decreasing cost of the Internet, its ease of use, an affinity for expression, sheer vanity, or a combination of them all, the amount of user-generated content (UGC) is rising exponentially. Everyone from your best friend’s mother to your neighbour’s kitten has a MySpace/Facebook/Orkut/Bebo account or user profile somewhere with [...]
Posted: March 27th, 2008
Here are five great search engine marketing tips inspired by the Chief Marketing Officer of Newsforce, Dana Todd. With respect to building a solid search marketing campaign, you should have:
Good tracking software along with good Key Performance Indicators.
Establishing baseline metrics for measuring campaign performance.
Various methods of keyword generation.
Good solid copywriting.
Continuous tweaking and updating.
Related posts
Video Ads [...]
Posted: March 10th, 2008
In comScore’s recent 2007 U.S. Internet Year in Review, the second-fastest growing Internet audience was women, trailing the number one category of politics. Attributing and omitting the political growth to the presidential election, the women’s community effectively becomes the most rapidly growing Internet user-base. Their 35% increase in growth is comparable to the “retail consumer [...]
Posted: February 28th, 2008
For those who have been following this blog since its inaugural month, you may remember a post entitled “Incorporating SEO in Website Creation” in November. It reiterates the novelty of search engine optimization and highlights the benefits in considering SEO factors early on in any website design project.
However, the marketing and IT departments need to [...]
