Search Engine Panel

Posts on search engine marketing (SEM) from the Search Engine Panel blog in Toronto, Canada. Information on search engine marketing, paid search placement, social media marketing, pay-per-click advertising campaigns, and impression-based campaigns.

In the past week, many Yahoo Search Marketing (YSM) advertisers have been reporting significant drops to the level of traffic they are receiving from Yahoo’s ad network. It seems that this is more than just a random occurrence, as advertisers in different categories are feeling the traffic drought.
While it is normal for overall traffic to [...]

Advertisers using the Yahoo Search Marketing (YSM) platform received an email on January 5th from the YSM team, notifying them of changes to the YSM terms and conditions. The main reason being was to officially empower the Yahoo staff with ability to “optimize accounts” without any warning (bar the lone January 5th email).
Auto account optimizations [...]

Although a lot of attention is usually placed on how to pay less for keywords in PPC campaigns and how to optimize paid search campaigns in general, we rarely look at cases in which we can bypass paid search altogether. This may seem counterintuitive, as the most effective way to cut pay-per-click costs is to [...]

With the new year fast approaching and as you begin drafting your new year resolutions, be sure to set some goals for staying ahead in your search engine marketing efforts. The Internet is always springing up new opportunities for reaching your audience, and here are a couple of ways to lead the pack in 2009.
Mobile [...]

With the plethora of businesses germinating onto the web, it is becoming increasingly imperative to build, develop, and reinforce your brand online. This enables you to create a reputation among the public, and more critically, to foster a relationship with your potential customers. Branding also makes it easier to distinguish yourself from the rest of [...]