Search Engine Panel

Posts on search engine marketing (SEM) from the Search Engine Panel blog in Toronto, Canada. Information on search engine marketing, paid search placement, social media marketing, pay-per-click advertising campaigns, and impression-based campaigns.

Back when Facebook ads became available, it had piqued the interest of many advertisers due to the tremendous growth in Facebook’s user base, and its wide reach of Internet-savvy consumers. Below is a message I received from a friend of mine who had given Facebook ads a shot earlier this year. It details his experience [...]

In last month’s post on Improving the User Experience with Site Analytics, we have theorized that producing quality content is not only best for our website, but more importantly, is best for achieving the main objectives of our presence online. In more general terms, we should seek to market our website to the user experience [...]

Having a presence in the online world is quickly becoming common, and everyone from companies to the average Joe is leaving their digital footprint on it. This is exemplified through the many product pages, online albums of family pictures, and candid consumer reviews that exist on the Internet. But just as it is worthwhile to [...]

At last week’s annual conference of the Interactive Advertising Bureau (IAB) in Orlando, Yahoo revealed that the company will be rolling out new targeting features. These new options, which include behavioural targeting, are intended to help marketers more precisely target ads to specific audiences. It’s been awhile since Yahoo has been able to make good [...]

In the past week, many Yahoo Search Marketing (YSM) advertisers have been reporting significant drops to the level of traffic they are receiving from Yahoo’s ad network. It seems that this is more than just a random occurrence, as advertisers in different categories are feeling the traffic drought.
While it is normal for overall traffic to [...]