Search Engine Panel

Posts on search engine marketing (SEM) from the Search Engine Panel blog in Toronto, Canada. Information on Toronto search engine marketing (SEM). Paid search placement, social media marketing, pay-per-click advertising campaigns, and impression-based campaigns.

Businesses are generally quite adept in determining who their customers are, thanks to market research. Unfortunately, these customers are usually defined and categorized simplistically with demographic information such as age, income, geographical location, sex, language, household size, education, marital status, etc. These demographics provide a solid starting point for knowing who is in the target [...]

The ever-growing number of people flocking toward the online world, as well as the increasing intensity of Internet usage, have long been in the sights of ambitious advertisers and marketers. Sending the right targeted message to a target audience is important for staying on budget, and emerging technologies are paving the way for more precise [...]

Microsoft has released a completely overhauled keyword research tool as part of its latest update to adCenter, enabling advertisers to more efficiently create keyword lists and direct their ad campaigns. Of the different features incorporated in this latest update, the most useful one is probably “Audience Insights,” so we will begin with looking at that.
Audience [...]

Reputation management is often considered to be a search engine optimization issue rather than a paid search one. Blogs, review sites, forums, and other online outlets mentioned in SEP’s "Management of Your Online Reputation " post all involve web pages that are likely to show up in organic search results.
Nonetheless, this doesn’t mean that [...]

Many long hours can go into the research, development, and implementation of a paid search campaign, but for a pay per click strategy to stay successful, it must be both versatile and adaptive. Change is an inevitable circumstance when it comes to the Internet, and as search marketers we need to embrace it with an [...]