Search Engine Panel

Search engine industry news from SearchEnginePanel.com (Toronto, Canada). The latest news and information that affects the world of search.

The minimum bids for keywords in Google AdWords are influenced by many factors such as advertiser competition, the relevancy of the ad’s landing page, as well as the time it takes to fully load the page. Since click through rate (CTR) is also included in a campaign’s "Quality Score," it’s a good idea to focus [...]

The biggest news this week (at least from SEP’s perspective), is the announcement made by Adobe entitled, "Adobe Advances Rich Media Search on the Web." According to the press release,
Adobe is providing optimized Adobe® Flash® Player technology to Google and Yahoo! to enhance search engine indexing of the Flash file format (SWF) and uncover information [...]

Earlier this week, Google released the Beta version of Google Ad Planner. It seems to be an enhanced version of Google Trends’ new layer: Google Trends for Websites, which was announced just last week. This is backed by the Google Ad Planner Help Center, which mentions that the two are related but differ in end-users. [...]

Imagine having a website that is written entirely in English and is targeted towards an English-speaking community. All your incoming links are from other English websites, and even your geographic targeting setting in Webmaster Tools is set to Australia, Canada, the United States, or the United Kingdom. However, your website is labeled as Spanish by [...]

While searching for local businesses, Google Maps has always been adequate in displaying locations on a map along with the relevant addresses, contact phone numbers, and mailing addresses. But what if we wanted more information?
With the success of universal search (a.k.a. blended or federated search) in normal organic search results, Google Maps will also be [...]