Search Engine Panel

Search engine industry news from SearchEnginePanel.com (Toronto, Canada). The latest news and information that affects the world of search marketing and Internet marketing.

I came across a noteworthy WebmasterWorld thread where WW member MichaelBluejay describes an incident in which a popular magazine, Consumer Reports, had contacted him in a quest for backlinks.

The thread opens:
Consumer Reports wrote to me, saying they’re “constantly seeking sites that complement our own,” how their ultimate goal is to help consumers get expert [...]

The U.S. Department of Justice is currently undergoing a review of the settlement between Google and the Association of American Publishers and the Authors Guild. These two entities had filed a class action suit against the search monolith back in 2005, but have only recently settled. Unfortunately for Google, the terms of settlement are now [...]

We all know that search engine optimization (SEO) is a great way to drive traffic to a website and increase sales, but SEO is also useful in disseminating ideas and messages. These messages often originate from businesses in the form of press releases, positive product reviews, and reputation management initiatives. But surely SEO can do [...]

Blogroll Algorithm Update
The blogroll algorithm that is in charge of detecting and indexing blogroll information for Google Blog Search has at last arrived about a week ago. This update primarily deals with how links to blogs are counted if they come from a blogroll.
Googler Jeremy Hylton explains,
We have launched a ranking change that reduces [...]

In light (at least partially) of Yahoo’s new targeting features that were announced earlier this month, Google is quickly following suit in a post made by the VP of Product Management, Susan Wojcicki. According to the post,
We think we can make online advertising even more relevant and useful by using additional information about the websites [...]