Search Engine Panel

Search engine industry news from SearchEnginePanel.com (Toronto, Canada). The latest news and information that affects the world of search marketing and Internet marketing.

The full deployment of Microsoft’s new search… I mean, decision engine called “Bing” is to be completed today via Bing.com. While Microsoft’s Live Search never really caught on due to poor marketing and, more significantly, poor search results, the company hopes to gain market share with the rebranded and reworked Bing search engine. Live.com’s HTTP [...]

It’s a well-known fact that Google tracks click-throughs from its search engine result pages (SERPs) to the webpages listed there, and it seems that they have recently changed the way they track these clicks. Until recently, listings in the SERPs would use the simple URL redirects of “google.com/url?q=referral” to determine where traffic is coming from, [...]

Last week, the experts in click fraud at Click Forensics disclosed of their newest version of the Click Forensics traffic quality management platform. This system is intended to detect instances of click fraud such that advertisers and publishers alike can improve on converting quality traffic to sales.
How do they do it?
Well, CF monitors [...]

I came across a noteworthy WebmasterWorld thread where WW member MichaelBluejay describes an incident in which a popular magazine, Consumer Reports, had contacted him in a quest for backlinks.

The thread opens:
Consumer Reports wrote to me, saying they’re “constantly seeking sites that complement our own,” how their ultimate goal is to help consumers get expert [...]

The U.S. Department of Justice is currently undergoing a review of the settlement between Google and the Association of American Publishers and the Authors Guild. These two entities had filed a class action suit against the search monolith back in 2005, but have only recently settled. Unfortunately for Google, the terms of settlement are now [...]