Capturing Long Tail Search Traffic
Posted: November 23rd, 2007
When it comes to SEO, people usually only focus on optimizing sites to rank highly in SERPs for specific sets of keywords. If you’ve been in the search industry for a while, you will come to realize that there are very competitive keywords out there, and that it is extremely difficult to obtain a high position in SERPs for them. Keywords such as “health insurance”, “real estate”, and of course “search engine optimization” are a few examples.
One method to overcome this is to apply SEM techniques and to run paid search advertisements. Unfortunately, this can easily deplete your budget if you so happen to fall into one of those competitive keyword categories. So your budget is limited and you can’t seem to get onto the first few pages of the SERPs. Search engine traffic is far from impressive and everyone is growing impatient. Now what?
[Enter LONG TAIL]
This often overlooked player is a diamond in the rough. Basically, this involves creating more textual content and optimizing in the hopes of capturing traffic from “long tail” searches, such as “safe toys for infants, educational”. As an example, one of my sites currently ranks on the second page of Google for its main keywords. Of the 2000 or so unique visitors per month generated from search, over half are from “long tail” searches.
Start shifting some attention and resources over to long tail searches, which can greatly increase quality traffic to your site, improve ROI, and ultimately benefit the bottom line.
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