Avoiding Web 2.0 Overload
Posted: December 31st, 2007
The Internet of today is bustling over Web 2.0 words like weblogs, wikis, and widgets. However, it’s important that SEMs (search engine marketers) stay true to a business’ purpose and avoid misapplying the Web 2.0 toolbox.
The Web 2.0 “look” encompasses much more than light colours, cute rounded corners, and huge buttons. The overall design should underscore the website’s raison d’?tre, and its usage should be as intuitive as possible. The design should also anticipate and cater to user behaviour.
Search marketers also need to ensure that a site is functioning properly before engaging the promotional front. Visitors will only return a certain amount of times to see your user-friendly graphics, before they are turned off by the impracticality of your site.
In closing, Web 2.0 applications can be extremely powerful, but don’t let is stray you from your main objectives.
Have a Happy New Year! 
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