Archive for March 2009

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Nofollow vs. No Follow

Nofollow vs. No Follow

Posted: March 21st, 2009

When it comes to link building and PageRank (PR), whether a link is nofollowed or not (a.k.a. dofollowed) can be a pivotal issue. Many link builders generally base their link building efforts on the quality of links pointing to them, rather than quantity. This then implicitly lead to the use of PageRank as a measure [...]

Google's Interest-Based Advertising (Beta)

Google’s Interest-Based Advertising (Beta)

Posted: March 16th, 2009

In light (at least partially) of Yahoo’s new targeting features that were announced earlier this month, Google is quickly following suit in a post made by the VP of Product Management, Susan Wojcicki. According to the post,
We think we can make online advertising even more relevant and useful by using additional information about the websites [...]

New Targeting Features From Yahoo

New Targeting Features From Yahoo

Posted: March 6th, 2009

At last week’s annual conference of the Interactive Advertising Bureau (IAB) in Orlando, Yahoo revealed that the company will be rolling out new targeting features. These new options, which include behavioural targeting, are intended to help marketers more precisely target ads to specific audiences. It’s been awhile since Yahoo has been able to make good [...]