Search Engine Panel

You are browsing the archives of 2009 February.

A recent press release was published by comScore, a leading Internet marketing research company, with a breakdown of the U.S. search market share among the major search engines.
This report focuses on the market share for January and compares it to the previous month, and indicates that Google has lost some market share while Yahoo [...]

As announced in the Yahoo Search Marketing blog, Yahoo will be rolling out a new program that goes beyond simple text ads. “Rich Ads in Search” will allow advertisers to add videos, images, and custom search boxes to their advertisements, delivering a more effective sales experience.
Below is an example of a Pedigree ad that is [...]

In the past week, many Yahoo Search Marketing (YSM) advertisers have been reporting significant drops to the level of traffic they are receiving from Yahoo’s ad network. It seems that this is more than just a random occurrence, as advertisers in different categories are feeling the traffic drought.
While it is normal for overall traffic to [...]

A couple of days ago, the big three GYM search engines (Google, Yahoo, Microsoft Live) announced their united support towards the new relationship attribute “canonical.”
This tag was created to better manage duplicate content that is generated by multiple URLs pointing to the same page - a common situation for large sites that automatically [...]

After two weeks of running the “Did you mean” feature by default on Google, SEOs, webmasters, and searchers alike are finding the “enhanced” option to be irrelevant and even cumbersome.
The “Did you mean” feature was initially implemented with the goal of helping searchers find what they’re really looking for, by suggesting alternate search queries. [...]