Search Engine Panel

You are browsing the archives of 2009 January.

Advertisers using the Yahoo Search Marketing (YSM) platform received an email on January 5th from the YSM team, notifying them of changes to the YSM terms and conditions. The main reason being was to officially empower the Yahoo staff with ability to “optimize accounts” without any warning (bar the lone January 5th email).
Auto account optimizations [...]

A week ago, I began the process of moving my FeedBurner account to my Google account (had to be done by February or so), so I was unsure whether the (reported) drop in my RSS subscribers was due to this transition. Below is a screenshot of SEP’s latest feed stats for the past 30 days, [...]

Although a lot of attention is usually placed on how to pay less for keywords in PPC campaigns and how to optimize paid search campaigns in general, we rarely look at cases in which we can bypass paid search altogether. This may seem counterintuitive, as the most effective way to cut pay-per-click costs is to [...]

While most Internet users of the world are accustomed to seeing paid search ads clearly labelled as “sponsored links” or some variation thereof, such has not been the case for users of China’s Baidu search engine. Pay-per-click advertisements are completely integrated… err… hidden… into the organic listings in the SERPs, making them indistinguishable from organic [...]

You may have noticed that for some of your websites, especially big and/or highly trafficked ones, links to that website will appear directly underneath its listing in the search engine result pages (SERPs) of Google. These links are called “sitelinks,” and they are somewhat controllable through Google’s Webmaster Tools, which offers this definition:
Sitelinks are additional [...]