Archive for November 2008

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Search Engine Panel Turns One

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Today (November 19th, 2008) marks the one year anniversary of the Search Engine Panel blog! It has been a busy year for SEP, and in this post we will review the ups and the downs of our inaugural year. And while we are analyzing our current standing, let’s also set some goals for the year [...]

Thinking Beyond Simple Demographics

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Businesses are generally quite adept in determining who their customers are, thanks to market research. Unfortunately, these customers are usually defined and categorized simplistically with demographic information such as age, income, geographical location, sex, language, household size, education, marital status, etc. These demographics provide a solid starting point for knowing who is in the target [...]