Search Engine Panel

You are browsing the archives of 2008 August.

Many people have heard of PageRank, which seeks to numerically value the importance of a webpage based on the quantity and quality of inbound links to, and outbound links from, a webpage. Microsoft researchers and developers have created a better (according to some) method of evaluating a page’s importance, dubbed “BrowseRank.” Rather than ranking based [...]

New this week to the delight of many search marketers and SEOs is the Google Insights for Search tool. This new tool comes on the heels of Google Trends for Websites and Google Ad Planner which were both released in late July, yet still manages to impress advertisers by providing very specific information, patterns, and [...]

Many long hours can go into the research, development, and implementation of a paid search campaign, but for a pay per click strategy to stay successful, it must be both versatile and adaptive. Change is an inevitable circumstance when it comes to the Internet, and as search marketers we need to embrace it with an [...]

Every now and again a new search engine will hit the market, claim to be the next Google, make a small ripple in the search ocean and then dwindle off. The lucky few are bought and internalized, although most fall into debt and disappoint their VC backers. Some of the ambitious search engines include Wikia, [...]