Archive for July 2008
You are browsing the archives of 2008 July.
Minimum Bids at AdWords Spike Again
Posted: July 11th, 2008
The minimum bids for keywords in Google AdWords are influenced by many factors such as advertiser competition, the relevancy of the ad’s landing page, as well as the time it takes to fully load the page. Since click through rate (CTR) is also included in a campaign’s "Quality Score," it’s a good idea to focus [...]
Connecting To Your Target Audience
Posted: July 8th, 2008
In addition to making our daily lives simpler and more productive, the Internet has also refueled the advertising machine. The Internet has become a new platform for reaching an audience, and a method of finding new, previously untapped markets. But with the plethora of consumers (and marketers) going online, it is becoming ever so important [...]
Flash Files Getting Partially Indexed
Posted: July 4th, 2008
The biggest news this week (at least from SEP’s perspective), is the announcement made by Adobe entitled, "Adobe Advances Rich Media Search on the Web." According to the press release,
Adobe is providing optimized Adobe® Flash® Player technology to Google and Yahoo! to enhance search engine indexing of the Flash file format (SWF) and uncover information [...]
Demystifying PageRank - What It Is And Isn’t
Posted: July 1st, 2008
PageRank (PR) is probably one of the most debated topics in the SEO world. It has stirred controversy and created misunderstanding since its inception, and many webmasters do not fully understand its true meaning. Even with the dictionary definition in hand, some still struggle to understand PageRank’s implications and effects. First let’s demystify PageRank and [...]
