Archive for June 2008

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Weird Google UK SERP Updates

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The most recent updates to Google.co.uk’s search engine result pages this month have been troubling. Google UK searchers are noticing many more rubbish web pages being displayed on the first page for completely irrelevant queries. Some UK SEOs are suspecting that the increased rankings are due to higher numbers of inbound links, as opposed to [...]

Testing Out Other Paid Search Engines

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Most search engine marketers are content with their results from the main paid search advertising networks: Google AdWords; Yahoo Search Marketing; Microsoft adCenter and; Ask.com Sponsored Listings. However, the advertiser saturation in these ad networks begets more cost-effective paid search engines elsewhere. Let’s see why.
The smaller pool of advertisers on other paid search networks generates [...]

Microsoft Releases adCenter Desktop Beta

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Today’s the first day of SMX Advanced 2008 in Seattle, and the President of Microsoft’s Platform & Services Division, Kevin Johnson, announced the release of adCenter Desktop Beta only moments ago. Traditionally, the only means for managing adCenter campaigns was through a web browser, which could be quite tedious and inefficient for large or [...]