Search Engine Panel

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Earlier this week, Google released the Beta version of Google Ad Planner. It seems to be an enhanced version of Google Trends’ new layer: Google Trends for Websites, which was announced just last week. This is backed by the Google Ad Planner Help Center, which mentions that the two are related but differ in end-users. [...]

The four main keyword matching options are briefly described in Search Engine Panel’s Lexicon, but examples of how to properly implement these options should aid in truly understanding their key differences and uses. Also, I did say that I’d go deeper into keyword matching options in my post on How to Pay Less for Keywords [...]

Imagine having a website that is written entirely in English and is targeted towards an English-speaking community. All your incoming links are from other English websites, and even your geographic targeting setting in Webmaster Tools is set to Australia, Canada, the United States, or the United Kingdom. However, your website is labeled as Spanish by [...]

While searching for local businesses, Google Maps has always been adequate in displaying locations on a map along with the relevant addresses, contact phone numbers, and mailing addresses. But what if we wanted more information?
With the success of universal search (a.k.a. blended or federated search) in normal organic search results, Google Maps will also be [...]

Content management systems are a godsend for today’s busy webmasters. They turn the nightmare of developing a website from scratch into a more manageable one-person task, and allow webmasters to focus on what matters the most - content. The benefits continue to multiply as the web development endeavours become more ambitious and complicated, with [...]