Archive for May 2008
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Yahoo Glue Pages - Universal & Blended Search
Posted: May 12th, 2008
Riddle: Ask.com has well-organized ones, Google has ugly ones, and now Yahoo is implementing them too. What are they?
Answer: Universal search result pages (a.k.a. blended search or federated search).
Universal search pages, or as Yahoo calls them, "Glue Pages," have been showing up on Yahoo India late last week. While still in beta, Yahoo’s Glue Pages [...]
Three Tips for Optimizing Paid Search Campaigns
Posted: May 8th, 2008
In addition to search engine optimization, there exists the pay-per-click / paid search / paid inclusion branch of search engine marketing. We’ve all dipped our feet into search advertising networks such as Google AdWords, Yahoo Search Marketing or Microsoft adCenter (or even more vertical-specific networks).
Certain keywords can get quite costly, so here are some [...]
Cinco do Mayo? Ask.com Misspells.
Posted: May 6th, 2008
While the rest of the world celebrated "Cinco de Mayo" yesterday, Ask.com’s homepage flaunted a "Cinco do Mayo" as seen below.
It was probably just a hasty typo and I don’t think anyone will (or should) be fired over this, but let’s poke some fun at Ask for the oversight anyway.
Random thoughts that [...]
Secrets to Search Engine Optimized Content
Posted: May 2nd, 2008
We have all heard the phrase "content is king," and unique content indeed reigns supreme. However, beyond the mantra of writing highly unique content, exists additional SEO copywriting secrets. Some of these "secrets" are simply SEO guidelines that simply get neglected from being applied to the art of copywriting. Let’s look at some applications of [...]
