Search Engine Panel

You are browsing the archives of 2008 May.

Every now and then I run into web designer portfolio sites and services that also claim to be SEOs. Most of these sites look great, but only half of these web designers understand and adhere to web standards, while the other half think that a website is great as long as it looks good on [...]

Link bait is defined in our lexicon as “a method of accumulating a large number of inbound links… through unique sensational editorial content or tools… submitted to social media sites in hopes of building inbound links from other sites.” Its ability to generate a substantial amount of relevant links has caught the attention of many.
Unfortunately, [...]

As small business owners and campaign managers well know, pay per click campaign budgets aren’t as liberal as we would like them to be. Fortunately, there are ways to pay less for your chosen keywords and while maintaining (or bettering) your ads’ visibility, click-through rate, and the overall ROI.
Keyword Matching Options
For the most part, you [...]

Yesterday, Google Health Beta was launched with praises from some and to the dismay of others. The idea of a Google service for health care providers had been speculated as early as July of 2006, with a confirmation of the Google Health project by CEO Eric Schmidt in February of 2008.
Google Health is primarily a [...]

This is the second part to the “Secrets to Search Engine Optimized Content” post. In the first installment we talked about target keyphrases and optimal content length, and how to properly incorporate these two factors to enhance the user experience. The days of keyword stuffing and overloading a web page with pointless information are long [...]