Archive for January 2008

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Baidu Reaches The Japanese Market

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China’s largest search engine, Baidu, has finally reached the Japanese market after about a year of beta testing. At the moment, Baidu commands the highest share of the Chinese search market and has approximately double the search volume of Google (but only within its communist borders). The launch of Baidu’s Japanese search portal signifies its [...]

Google Universal Search Opt-out, Please!

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For the most part, Google has always been fairly keen on new innovations and staying ahead of the pack. However, their design and layout of universal search (a.k.a. blended search) result pages leaves much to be desired. Simply put, there is a lack of organization in the universal search results – let alone any logical [...]

Excluding Poor Sites From Content Network

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As many of us have come to realize, the seeds of search engine optimization can take months before bearing fruit. Pay-per-click advertising is a much quicker means in acquiring search engine traffic, although it’s usually more expensive as well. In this post we will discuss how to make pay-per-click advertising cheaper and ultimately improve your [...]

Microsoft Live Search Gaining Market Share?

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Nielsen Online’s December search share numbers have been sending small ripples through the search marketing world. According to Nielsen, Microsoft’s Live Search was the only of the “big three” search engines to increase its market share in December, from 12% to 13.8% for queries performed in the United States. On the other hand, Yahoo and [...]

The Often Overlooked TITLE Attribute

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In the course of researching and reviewing a variety websites online, I have come across some that follow good SEO practices, but seem to overlook the same basic SEO elements. I bring to your attention one of them. The TITLE Attribute Although most search engine optimizers will remember to use the ALT attribute for their [...]