Archive for December 2007

You are browsing the archives of 2007 December.

Treating Subdirectories (Folders) as Subdomains

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At last week’s PubCon search marketing conference in Las Vegas, a question was raised to Matt Cutts regarding Google’s treatment towards subdomains and subdirectories, also known as folders. Just to recap on convention, we have, subdomain.yoursite.com/subdirectory.
It turns out that an algorithm change was actually implemented weeks ago regarding this issue, and that subdomains of a [...]

Optimizing Flash and Graphic-Heavy Pages

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Every SEO knows to avoid using Flash to build websites like it’s the plague, but there are times when a client’s needs will call for Flash elements. Graphic designers and especially animators absolutely love Flash because it’s generally easy to use and works across multiple platforms and browsers. Unfortunately, spiders will simply ignore any animation [...]

Management of Your Online Reputation

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The first steps have been taken and your company has an online presence in the blink of an eye. But the honeymoon phase can come to an abrupt end just as quickly if you don’t monitor and manage its reputation on the Internet. There are a handful of things that should be keeping track of, [...]

On-going Spotlight on Paid Links Issue

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The focus on paid links and PageRank has taken center stage over the weekend, with all the changes made at Google’s end, along with the uproar on a variety of webmaster and SEO forums.
Folks over at Google admit that they are having difficulties in detecting and tracking paid links, which is why they ask that [...]