Search Engine Panel | Toronto SEO Expert Blog

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The Internet of today is bustling over Web 2.0 words like weblogs, wikis, and widgets. However, it’s important that SEMs (search engine marketers) stay true to a business’ purpose and avoid misapplying the Web 2.0 toolbox. The Web 2.0 “look” encompasses much more than light colours, cute rounded corners, and huge buttons. The overall design [...]

When it comes to link building initiatives, it is important to look beyond the sheer volume of inbound links to your website. Getting hundreds of incoming links from low quality sites is decidedly not as beneficial as a handful of links from high authority sites. As would be expected, most of these “high authority” websites [...]

Less than a week ago, Google’s Search Quality Team made a post in the Webmaster Central blog, that hints to the end of supplemental results along with the supplemental index. One of the main purposes for the supplemental index was to separate complex content (meant for esoteric queries), from pages with more “basic” information that’s [...]

Search engine optimization was made just a little easier last week with the inception of “Content Analysis” features in Google’s Webmaster Tools. The Content Analysis page can be found under the Diagnostic section, and builds upon the previously available reports of any crawling and indexing issues discovered by the GoogleBot spider. Content Analysis information consists [...]

Microsoft has presented search marketers and advertisers with an early Christmas present this year, with plans for a more extensive array of tools in adCenter. Some advertisers have been critical of Microsoft’s search engine Live.com, as it only commands about 7.4% of search traffic in the United States, placing it well behind Google and Yahoo, [...]