In a recent research paper by the Harvard Business School called, Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising, researchers identified two major flaws in how many of us look at metrics. From the executive summary, The introduction of online metrics such as click through rate (CTR) and cost per acquisition (CPA) [...]
Back in October 2012, Google announced the release of Universal Analytics to a select group of Google Analytics users. This past week, the tech giant opened up the beta program to the rest of the public. What Universal Analytics does is allow for more flexibility and usability within Google Analytics. You can create custom dimensions [...]
SEOs, web publishers, and basically anyone with a website: brace yourselves for more Google algorithm updates coming this year. Even if you’re not primarily a content hub, if you get a large amount of traffic organically through search engines, now is the time to beef up your content and clean up any links coming from [...]
Check out this infographic created by the team at DoubleClick Search. It looks into the 7 factors of bid optimization, including using fresh analytics data to make smart decisions in optimizing bids.
Interflora, which is a large flower delivery service based in the United Kingdom, had their organic search ranking penalized approximately 11 days ago. Many people, especially the folks at Interflora, are relieved that such a penalty came after Valentine’s Day instead of before. The financial and business impact had this penalty occur prior to the [...]